A. General: Unless specifically excluded by this chapter, all signs displayed shall be included in determining the total sign area for a building. The aggregate area of all signs, both temporary and permanent, displayed on a site shall not exceed the total allowable sign area established by this section. The total square footage of allowable sign area for any building shall be equal to sixty six percent (66%) of the building's frontage. Unless specifically excluded by this chapter, all signs displayed shall be included in determining the total sign area for a building.

Example: (Linear feet of building frontage) x 0.66 = total square footage of allowable sign area.

In those instances where a building has two (2) separate frontages and all of the allowable sign area can legally be displayed on the primary frontage, the commission may increase the total allowable sign area by up to one hundred percent (100%) as may be reasonably necessary to provide additional sign area needed to identify the building and/or tenant(s) when viewed from the public way adjacent to the separate frontage.

B. Sign Area Adjustments; Multiple Level Buildings: Each multiple level building shall be permitted one hundred percent (100%) of the allowable sign area set forth above. In addition, the second floor, if any, shall be allowed an additional fifty percent (50%) of the allowable sign area and the garden level, if any, shall be allowed an additional twenty five percent (25%) of the allowable sign area. Additional signage will be allowed for the garden level and the second floor only if separate business is operating from each of these floors. Buildings that have no street level entrances and two (2) levels of commercial use are eligible for the garden level bonus only. These additional amounts of allowable sign area shall apply only to that portion of second floors and garden levels which are used as commercial space accessible to the public.

C. Other Adjustments To General Allowed Sign Area:

D. Window Signs: In addition to the signage allowed by subsection B of this section, each business in a commercial use property may display a maximum of four (4) window signs, whether such signs are temporary (not paper) or permanent. The total area of all allowed window signs, both temporary and permanent, shall not exceed five (5) square feet in area.

E. Window Wrap: In addition to the window signage square foot allowance provided in subsection C of this section, each business is entitled to one window sign wrap that may extend across the width of the storefront windows. The window sign wrap may be a maximum of twelve inches (12") in height and must be composed of materials that are affixed to the window in a semi-permanent manner that is not easily changed (e.g., paper cannot be used). The window sign wrap must be placed within six inches (6") of either the top or bottom of the window, so as not to detract from the inside display of merchandise.

F. Separate Frontages: In those instances where a building with a commercial use has two (2) separate frontages and all of the allowable sign area can legally be displayed on the primary frontage, the Director may increase the total allowable sign area by a maximum square footage double the calculated allowed as may be reasonably necessary.

G. Limitations:

H. Display Boxes: Each restaurant, bar, or lounge may have one display box sign. If the size of the display box is two (2) square feet or less the display box shall not count against the allowable sign area. If the size of the display box exceeds two (2) square feet, the area of the display box in excess of two (2) square feet counts against the allowable sign area.

I. Gas Stations: In addition to the signage otherwise allowed by this chapter, gas station shall be allowed an extra twenty (20) square feet of signage located near the gas pumps. (Ord. 3, Series 2019)