3-8-1: DEFINITIONS:
As used in this chapter the following words shall have the following meanings:
DESIGNATED REVENUES:
1. All revenues collected by the town as a result of the elimination of the town's sales tax vendor's fee as provided for in Ordinance 26, Series 1992;
2. All revenues collected by the town as a result of the implementation and collection of the additional four-tenths of one percent (0.4%) accommodation tax as provided for in Ordinance 27, Series 1992;
3. All revenues collected by the town as a result of the Town of Breckenridge "business and occupational license and tax ordinance"; and
4. All revenues collected by the town from the one percent (1%) increase in the tax rate of the town's accommodation tax approved by the electors on November 2, 2010, together with such additional funds, if any, that may be designated from time to time by the town council for inclusion in the marketing fund.
MARKETING FUND: The Town of Breckenridge marketing fund described in section 3-8-2 of this chapter.
MARKETING PLAN: A plan adopted from time to time by the town council for the marketing, advertising and promotion of the town and its environs as a year round resort, as well as for the marketing, advertising and promotion of activities and events which are beneficial to the economic vitality of the community. The marketing plan may include public relations activities, promotional activities, direct advertising, and financial support for certain events and activities recommended by the plan. (Ord. 30, Series 2021)