A. The town is widely known for its high mountain setting, its natural beauty, and its aesthetic charm.

B. The town's economy is tourist based, and it is essential to the continued economic vitality of the town that the aesthetic appeal of the town be preserved and enhanced.

C. The purpose of this chapter is to establish a process for the town to engage in its own expressive conduct with respect to the placement of signage evidencing the town's own speech, and signage evidencing the speech of other governmental entities of which the town approves, on Town owned property. Such signage is meant to convey and have the effect of conveying a government message.

D. Government speech has not been held to the same standards as normally apply to the regulation of speech under the First Amendment to the United States Constitution.

E. All speech permitted under this chapter shall be deemed to be the speech of the town, or speech of which the town approves. (Ord. 1, Series 2017)